TM at Weather Research Center TM

5104 Caroline, Houston, Texas 77004 Phone: 713-529-3076 Fax: 713-528-3538 E-mail: wrc@wxresearch.com

By following the PROgrowth process, The Hall Group, Inc. (THG) and The Weather Museum have explored a broad array of opportunities that could help move The Weather Museum forward to the next phase of it’s development. The Growth Strategy Session, held on April 27, 2001, helped to distill those ideas and define which of the opportunities The Weather Museum wishes to pursue. This How-to Action Plan is a recommendation from THG on how best to implement the opportunities that have been selected.

The objectivesgoals of this project were to: achieve the following objectives:

• Create an Advisory Board comprised of eight to sixteen members.
• Implement a plan to raise two million dollars.
• Target 20 corporate donors and 10 potential alliances.

The top priorities which were chosen to help achieve these objectives are:

• Establish events to involve the public.
• Form alliances with organizations in the community.
• Ensure the foundation for the Museum is solid.

THG’s specific recommendations for maximizing these opportunities are on the following page. Each opportunity has several Aaction Iitems. associated with it. TheEach Aaction Iitems are is a specific steps that The Weather Museum can take toward achieving the selected goals.

This How-to Action Plan is based on the results of THG’s research, the 28 completed discussions, and discussions with potential board memberson your behalf. By focusing on these ideas and following through on the leads generated, The Weather Museum is well positioned to take advantage of the opportunitites and the selected goals.